Why work with us
Where customers are lost today
Most hotels in Tirana depend almost entirely on booking platforms.
- No site of their own, or a site with no way to book
- Albanian only, when most guests search in English or Italian
- No visible benefit to booking direct versus the platform
- No content for the traveller still deciding where to go
How your customers search
A traveller moves through three phases and each one needs a different kind of page.
- Inspiration: “what to see in Tirana”, “how many days in Tirana”
- Comparison: “hotel in central Tirana”, “hotel with pool Tirana”, “where to stay in Tirana”
- Booking: the hotel name, “[name] book direct”, “[name] price”
- Practical: “hotel near Tirana airport”, “hotel with parking”
How does it work?
The work follows the same order for every client, because the steps depend on each other.
- 1. A direct booking page that works well on a phone, with the price visible.
- 2. A clear reason to book direct: breakfast included, late check-out, or simply a better rate.
- 3. Multilingual versions with hreflang: English first, then Italian if the market justifies it.
- 4. Guide content about Tirana that reaches travellers in the inspiration phase and brings them to the hotel.
What we would measure
The main measure for a hotel is the ratio of direct bookings to commissioned ones.
- Direct bookings from the site and the commission saved
- Branded searches and how many of them click the official site
- Traffic from guide content and how much of it reaches booking
- Searches by language and country of origin
Answers before you book.
How can a hotel increase direct bookings?
A hotel increases direct bookings by making sure its own site ranks first for searches using the hotel's name, by offering a concrete reason to book direct (breakfast included, late check-out, or a better rate than the platform), and by having a booking system that works well on a phone. Multilingual pages with hreflang capture international travellers, while destination guide content reaches them while they are still deciding where to go. Platform commission is typically 15-25 percent.