Start with the problem, not the package
A good agency asks what you sell, who you serve, and what action matters: a WhatsApp message, call, booking, or form. In Albania, referrals and Instagram often carry real weight, so the website and social profile need to give the same clear answer.
Ask about process and evidence
Look for a clear process: diagnosis, message, production, publishing, and review. Ask what is measured and when. A serious partner does not promise rankings, sales, or ROI without evidence.
- Who writes the offer and copy?
- Where does traffic from ads or Instagram go?
- How are approvals and revisions handled?
- What signals matter at 30, 60, and 90 days?
Check whether the system connects
Posts do not fix an unclear offer. Ads do not replace a fast site and easy contact path. For a local business, a healthy minimum is a clear offer, mobile CTA, supportive social profile, and a way to track enquiries.